Posts mentioning Pokémon, trading cards, collectibles, Beyblade, Kayou, or Gunpla.
Imported October 2, 2026. This is a static archive. Posts follow their LinkedIn activity order; publication dates appear only when verified.
My first big event is in 5 days. 76,000 square feet at the Sioux Falls Convention Center. All of it free. All of it for kids. By the numbers, it should work: 2 Local TV interviews. 15,000 free tickets handed out. Tens of thousands of my ow…
Read the post →Nobody sells Pokémon cards on DoorDash. So we did. Guerrilla marketing has one rule: get your name in front of people everywhere you can, for free. DoorDash has millions of buyers and almost zero competition for what we sell. No card shops…
Read the post →We had the local news stop by Izzi's Gym this week, and honestly, it left us a little speechless. Watching someone from the outside walk through our doors and just get what we are trying to build here meant the world to us. When we opened,…
Read the post →My Father Gave Me a Book. Tomorrow It Puts Pokémon Cards on DoorDash. My dad gave me a copy of Guerrilla Marketing by Jay Conrad Levinson. I was young. He probably figured I would skim it and forget it. Instead it rewired my brain. The who…
Read the post →In case you didn't know, BEYBLADE is cool 4 grown-ups too! Still seeking licensees to join the BEYBLADE licensing program! https://lnkd.in/gR8bbCcc
Read the post →Most ads stop working the second you stop paying for them. So I bought a billboard that drives itself. We wrapped an electric VW van in Pokémon graphics and the Izzi's Gym logo. (Yes, it looks exactly as fun as it sounds.) Here's the logic…
Read the post →Lost another $5,000 yesterday. Here's why: I sold every box of the new drop at MSRP, and only to kids. First Partners Series 2 dropped yesterday. We were allocated 100 boxes, we sold all 100 at MSRP, and we made sure every single one went…
Read the post →Unveiling the electrifying new K-pop Demon Hunters cards! Get ready for a fresh wave of excitement with these unique collectibles. Fans are already calling them a major hit – one of the absolute top tier cards in the collection. This relea…
Read the post →Exciting news for the Beyblade community! Izzy's Arena recently sent four officials to the North Star Beyblade Regionals, competing in both limited and ranked formats against 80 players each. It was an incredible experience, representing S…
Read the post →Most people walking the floor at a card show are hunting Pokémon and Magic. We're going to be the booth that stops them in their tracks with something they've never seen. Kayou. Naruto, My Little Pony, Tokidoki — an entire world of collect…
Read the post →This is exactly what I keep telling people is coming and nobody's listening. 7-Eleven in Hong Kong figured out something most US retailers haven't even noticed yet. Blind boxes at the register isn't a gimmick. It's a whole new distribution…
Read the post →Spent $300. Was offered $40,000 in sealed Pokemon product. Spent $200. Moved $12,000 of my uncle's agricultural products. The unlock? Pipeboard. It's an MCP that plugs Claude directly into Facebook Ads. Every morning I open Claude, tell it…
Read the post →My dad taught me too well. And it just cost me another $25k. Every release day I climb on this same soapbox, and I'll keep climbing on it: stores should not be allowed to sell Pokémon over MSRP on release day. Pokémon is a precious commodi…
Read the post →He took 2 years off to recover. I didn't. A former business partner stopped by Izzi's Gym today. The guy who was in the trenches with me when we built the old company. The one who bottomed out the same time I did. We didn't just build a bu…
Read the post →My brother is a genius. He had AI scan every single Pokémon card ever printed and describe what it sees. So now: Want every card where a Pokémon is eating something? You can find it. Want every card where a Pokémon is sleeping? You can fin…
Read the post →The scariest thing my mom has ever said to me is, "I'm ready to start another master set." My mom is not a card flipper. She's not on TikTok. She doesn't know what a pull rate is and she doesn't care. She's a woman in her sixties who decid…
Read the post →𝗛𝗼𝘄 𝗮 𝗦𝗺𝗮𝗹𝗹 𝗧𝗼𝘆 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗕𝗲𝗮𝘁 𝗛𝗮𝘀𝗯𝗿𝗼 𝗮𝗻𝗱 𝗠𝗮𝘁𝘁𝗲𝗹 𝗳𝗼𝗿 𝗣𝗼𝗸é𝗺𝗼𝗻 Two guys walk into a pitch meeting at The Pokémon Company. On the other side of the table sit the biggest toy companies on Earth. Has…
Read the post →My brother Nick Hamze just pulled off one of my favorite Tier4 moves yet. He emailed Kayou and asked if he could have the source art for the ER cards in their My Little Pony TCG. Not the characters — the locations. Sweet Apple Acres. The S…
Read the post →My Little Pony Fans are Amazing!!! This past Thursday and Saturday KAYOU US held two seperate events at American Dream celebrating our new My Little Pony TCG and MLP Fandom. We had an incredible turnout and got to see first hand everything…
Read the post →My twin brother Nick is a genius. I've said it before. I'll say it every day. In one day, he designed, built, and shipped this: illustratedby.com It's a Pokémon TCG illustrator archive. Every card, organized by the artist who drew it. 5ban…
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