Nobody sells Pokémon cards on DoorDash. So we did. Guerrilla marketing has one rule: get your name in front of people everywhere you can, for free. DoorDash has millions of buyers and almost zero competition for what we sell. No card shops. No blind boxes. Nobody. So Thursday, we listed Izzi's Gym on DoorDash. By the weekend, a $100 order came through. New channel. No ad spend. No risk. Already paying. And now I'm loading a ton more inventory onto it. The lesson isn't "go sell on DoorDash." It's that the best marketing channels are usually the ones nobody in your industry is looking at yet. Everyone fights over the same crowded feeds. Meanwhile there's an open lane sitting right there, free to drive into. Find your open lane.