This is exactly what I keep telling people is coming and nobody's listening. 7-Eleven in Hong Kong figured out something most US retailers haven't even noticed yet. Blind boxes at the register isn't a gimmick. It's a whole new distribution channel hiding inside a category everyone wrote off as "convenience." Guy went in for a water and walked out with a Stitch blind box. That's not an accident. That's design. Here's the part US retail is sleeping on: Blind boxes are the new candy bar at the register. Low commitment. High dopamine. A little hit of "why not." And the consumer is already trained — Pop Mart is a multi-billion dollar company, Labubu lines wrap around buildings, and the appetite isn't slowing down. At Izzi's we've been all-in for a year. Tokidoki, Pure Mind, Mighty Jaxx, Pop Mart, Smiski, Sonny Angel, MINISO. And the customers are not who you'd think. It's the mom grabbing one on her way out. It's the 50-year-old guy who came in for One Piece boxes and leaves with a Labubu for his daughter. It's the kid spending birthday money. Now look at where US retail is: Target locks them in a glass case. Walmart treats them like a clearance toy. Most card shops won't touch them because they "aren't TCG." That's the gap. That's the entire opportunity. The retailers who figure this out in the next 12 months are going to print money. The ones still calling blind boxes "a fad" are going to be the same ones who said Pokemon was a fad in 1999 and POP Mart was a fad in 2022. 7-Eleven Hong Kong already won this game on their continent. The US version is wide open. We're betting the store on it.