Pokémon is the hottest product in retail right now. And the scarcity is real. So we had a choice: Let scalpers clean us out in 10 minutes. Or build something better. We built something better. Here's how our allocation system works: → Kids get first access. Always. No exceptions. → Everything is MSRP. No gouging. Ever. → Scalpers get nothing. But the most important part? We built an app that talks to our Square loyalty program and automatically allocates product based on one thing: How often you show up. Not how much you spend. Not how long you've been a customer. Just: are you part of this community? I used to send hundreds of individual text messages every drop. Now we announce it and everyone already knows if they made the list. The technology did what good policy should always do: It made fairness automatic. If you want to see it in action 👇 https://izzisgym.com/drops