About 90% of startups fail. Nearly 1 in 5 don't survive their first year. And by year 10? 65% are gone. I've lived those numbers. In 40 years of life I've started dozens and dozens of businesses. Most of them died. Only one ever really worked — and I ran it for 14 years before selling it. Even founders of a previously successful business only have a 30% shot at success the next time around. I know those odds better than most. But this weekend, Izzi's Gym turns ONE. And I'll tell you something I know with complete certainty: This business will outlast that one. It will exceed every revenue number I've ever hit. And it won't be because of some brilliant strategy or funding round or market timing. It'll be because of this: Collecting is about passion. People can feel when you share that passion. They can feel when you're not just selling them something — but with them. One year in. Just getting started. That's what this community gives us every single day. And that's why we're going to win.