90% instant buyback sounds like a great deal. That's the problem.
By Christopher Hamze · Archived October 2, 2026
90% instant buyback sounds like a great deal.
That's the problem.
I sell Pokémon packs for a living, so I'm not anti-ripping. Opening packs is fun. The rip, the reveal, the chase. It's a big part of why this hobby is so great.
But there's a difference between fun and frictionless.
The old way:
You buy a pack. You physically open it. Now you're holding cards. To open more, you either spend more money or figure out how to sell what you pulled. Trade it, list it, bring it to a shop.
That takes time. That's friction.
And that friction is a feature, not a bug. It's the pause that lets you ask "should I keep going?"
The new way:
Rip digitally. Don't like the hit? Sell it back instantly for 90%. Rip again. And again. And again.
Until there's nothing left on your card.
Every tweak that makes it more personalized and more irresistible also makes it easier to spend more than you meant to. That's not a hobby anymore. That's a slot machine with Pikachu on it.
The other thing that worries me: the money pouring in.
I've seen this movie before. I co-founded a print-on-demand company, and this feels exactly like print-on-demand in 2019.
Over the next 7 years, close to a billion dollars got invested in that space. And what did all that money actually do?
It let companies operate at a loss until the money ran out.
The model went from "everyone is making money" to "no one is making money." Once the investment dried up, businesses either consolidated or died.
Cheap capital doesn't build a healthy industry. It just delays the reckoning.
I'm not saying mystery packs should go away. I'm saying the people building them, the people funding them, and people like me who sell in this space should care about what happens to the collector on the other side of the screen.
A healthy hobby is one people can stay in for decades.
Not one that empties them out in a weekend.
Where do you land on this?