I'm facing a problem I've never had in 20+ years of business. When my dad and I ran restaurants, we never hit a point where I couldn't buy pepperoni. When I built teelaunch, there was never a Gildan shirt shortage. Grow the business, order more, done. That's how it worked. Izzi's is different. Every time we do something that works, my first thought isn't "great" — it's "where is the inventory going to come from?" Sealed product is allocated and limited. And now that everyone's buying singles and slabs across a dozen online and offline channels, the secondary market is tight too. So people tell me "isn't it awesome Izzi's keeps getting busier?" Yes. And also — I have no idea what I'm going to sell all these people. Turns out demand isn't always the hard part.