What loneliness actually looks like at my store: A 10-year-old who gets bullied at school. Here? He's the best Pokemon player in the room. Respected. A 40-year-old dad who "doesn't have friends anymore." Now he has a Magic night every Thursday. A teenager who barely talks. Except when he's teaching someone how to play One Piece. A retired guy who just needed somewhere to go. Now he's a regular. These aren't customers. They're community members. That's the difference.