This is why we do it. Every single day we're open, we get comments like these. By the dozens. People feel comfortable here. They feel happy here. They feel like they belong here. That didn't happen by accident. My brother Nick and I built the store we always wished existed in Sioux Falls. A place where it doesn't matter if you're a hardcore collector, a first-time player, or a kid who just discovered trading cards last week. A place where you're not made to feel like an outsider. Where the staff actually wants to talk to you. Where you can just... exhale. We grew up in this hobby. We knew exactly what was missing. And we decided to build it. The revenue, the growth, the sold out releases— those are great. But this? These comments? This is the real scoreboard. Sioux Falls deserved a place like this. We're just glad we get to be the ones who built it.