All 200 pieces of Ascended Heroes are gone. We had a line a mile long. And every single kid who showed up went home with something.
By Christopher Hamze · Archived October 2, 2026
All 200 pieces of Ascended Heroes are gone.
We had a line a mile long. And every single kid who showed up went home with something.
Every. Single. One.
Did we tick off some adults? Yes. Do I care? Not even a little.
If Pokémon entrusts me with product, it is going into the hands of kids. Full stop. That's not a policy — that's a promise.
Meanwhile, I spent today hearing horror story after horror story from Best Buy, Scheels, Target, and Walmart. Adults pushing and shoving to the front of the line. Sure, they were limited to 2 or 5 — but they still got it. In place of a kid.
This is exactly why hobby stores exist.
We know our customers. We know who's a collector, who's a player, who's a 9-year-old who saved up their birthday money. We have the time, the energy, and the commitment to actually police our allocations — because we care what happens to the product after it leaves our hands.
A big box store manager, stretched thin and understaffed, doesn't have a fighting chance against a determined adult at 8am. I do.
It takes a lot of work. But I will do it every single time.
No kid who walks through my door is leaving empty handed.