My Little Pony mania is real — and I think KAYOU might be sitting on something massive. My best little friend Maizey came into the store and I showed her the My Little Pony cards. She had never seen the show before. She fell in love on the spot. Now she has her mom turning it on before school and after school every single day. That's not a trading card. That's a gateway. That's a kid who discovered an entire world she didn't know existed — because she held a piece of it in her hands. I've been in product and e-commerce for over a decade. I know what a fad looks like. I also know what a franchise looks like. Kayou is building something different. They're not just selling cards — they're handing kids a door to walk through. If the US market catches on to what we're already seeing at Izzi's Gym, this is going to be one of those moments people look back on and say "I should have paid more attention." We're paying attention. 👀 Sergio Godinho