My brother is in a documentary. His shoes are the main character. He went to WordCamp US. A crew was filming. And the custom pair I made him is probably getting more screen time than his face. A room full of internationally known creatives. People who look at great work for a living. They had never seen custom shoes done at this level. Pretty humbling. Also a lesson: the right pair doesn't just get noticed. It gets filmed. When was the last time your shoes got that reaction? If the answer is "never," hit me up. I can make it happen.