I sold my first Pokémon card 16 months ago. I'd never owned one before that. Last month we did our best month ever. Up 25%. Here's what nobody tells you about starting over in an industry you know nothing about at 40-something years old, after 20 years of building other things. The lack of experience isn't the problem. The ego is. I spent 12 years building teelaunch into a print-on-demand company with 30+ people. I knew that business cold. Every margin, every vendor, every failure mode. Then I walked into a card shop and realized I couldn't tell a Charizard from a Chansey. So I asked questions. A lot of them. To 14 year olds at league night. To collectors who've been in this since 1999. To anyone who'd tell me what I was getting wrong. Turns out people love teaching you their thing if you actually shut up and listen. 20,000 sq ft later, $5M+ in sales, on pace for $8M+. 5,000 people walked through our doors last month. I still don't know everything about this industry. Not close. But I know how to run a business, and I know how to ask. That combination is worth more than 20 years of card knowledge. What's the thing you'd start tomorrow if you weren't worried about looking dumb at the beginning?