I hate shoplifters. Not "frustrated." Not "concerned." Hate. Last month we found a problem at Izzi's Gym that was a lot bigger than we thought. I won't share the number. It was enough to make me sit in my van in the parking lot for a while. Here's what made me angrier than the loss itself. Everyone treats it like it's no big deal. The shoplifter thinks it's no big deal. Police are stretched thin, so a $200 theft goes to the bottom of the pile. Prosecutors have bigger cases. And the person who did it walks out knowing the worst thing that happens is a trespass notice. So they come back. Or they hit the next shop. Pokemon cards are small, valuable, and easy to flip. Every card shop owner I know has the same story. The math is simple. Low odds of getting caught plus zero consequences equals a growing trend. We're changing the math. We made dramatic changes in the store this month. But the bigger project is this: I'm building a set of tools and procedures for small businesses like ours. Ways to document, identify, and follow through on every single theft so that when someone gets caught, something actually happens. The limiting factor has always been resources. A police report takes an hour. Pulling and organizing footage takes longer. Building a case that a prosecutor will actually pick up takes longer than that. Most owners give up at step one. This is where AI earns its keep. Not writing captions. Doing the tedious work that nobody has time for so the case is done, clean, and ready to hand over. The resources we have can be enough if we stop wasting them. Goal: make stealing from a small shop the dumbest decision a person can make. Outsized consequences for a "small" crime. If you own a shop, run loss prevention, or work in law enforcement in Sioux Falls, I want to compare notes. DM me. Stealing from a small business is a big deal. We're going to treat it like one.