I don't sell products. I sell excuses. Excuses to leave the house. Excuses to meet new people. Excuses to sit across from your kid for 2 hours with no screens. A Pokemon tournament isn't a Pokemon tournament. It's a reason to belong somewhere. A Magic: The Gathering night isn't about the game. It's about the table. The conversation. The "same time next week?" I'm not in the collectibles business. I'm in the gathering business.