I checked the profiles of my last 10 trolls. Zero of them have built anything. No store. No product. No event. No software. Nothing with their name on it that could fail in public. That's not a coincidence. Psychologists have studied internet trolls for a decade. The findings are consistent: trolling correlates with sadism. Not insecurity. Not a bad day. They enjoy the reaction. One study found the angrier you get, the more fun they have. Read that again. Your anger is the product. Engaging is paying them. Here's what I remind myself: Building a store from scratch is scary. Writing software that might break is scary. Throwing a free event for thousands of people is scary. Commenting is free. The people actually doing things are too busy to tear yours down. Every builder I know is generous with feedback because they know how hard it is. The critics who sting the most have résumés that explain everything. So my policy: criticism from people in the arena, I take seriously. Noise from the stands, I mute and move on. Curious how you all handle it. Engage, ignore, or use it as fuel?