Collectr just analyzed 95 million card sales. One number stopped me cold. 65% of collectors who joined the hobby in the last two years have never bought a card on eBay. Not once. So where are they buying? Local game stores. Card shows. Places with a counter and a real person behind it. Everyone keeps saying retail is dying and online is eating the hobby. The data says the opposite. The next generation of collectors starts in a shop, not a search bar. That is the entire reason Izzi's Gym exists. MSRP pricing. Kids get first crack at allocation. A room where a 9 year old and a 40 year old rip packs at the same table. The hobby's biggest growth pool is not online yet. It is standing in our store on a Saturday.