Move loyalty signup away from a busy checkout
A practical guide from an archived experiment with Square-connected loyalty signup.
Editorial guide based on archived posts; this is a synthesis, not an original LinkedIn post.
Separate the observation from the hypothesis
Christopher reports that only 60% of new customers were joining the free loyalty program. His hypothesis was that signup happened when customers were ready to leave. That distinction matters: an observed signup rate tells you what is happening; a hypothesis suggests a change to test. It does not prove the cause.
Offer a second place to complete the task
The described solution was a small app connected to Square’s API that let customers sign up or check points on their own time. The broader lesson is to move an optional task away from the busiest part of a transaction when it does not need to happen there. Keep the connection to the actual loyalty record so customers and staff see consistent information.
Measure the result before claiming a win
Compare the signup rate after the change with the earlier baseline, and watch whether checkout becomes easier for the team. Check that customers can finish signup and retrieve the correct balance. The original post gives a baseline and an implementation account, but no measured post-change signup rate. Its reported build time should not become an estimate for every store or a claim of a verified conversion increase.