One of the strongest themes at Toy Fair this year: the industry is making a serious push to bring girls into traditionally boy-driven segments — models, LEGO, trading cards, and beyond. We've been watching this play out in our own store, and it couldn't be more true. When a hobby only speaks to part of the family, you get part of the family's time. But when the daughter finds her first deck, when mom discovers something she genuinely wants to collect — the whole dynamic shifts. They stay longer. They come back more often. And they leave having done something together, not just alongside each other. There's a real difference between a family that visits your store and a family that belongs there. We can't share exactly what we learned at Toy Fair just yet — but we're proud to be part of the movement that gets every kid, every parent, and every family member genuinely excited about what we're excited about. Boys and girls. Whole families. That's what Izzi's Gym is built for.