NYC Toy Fair gave us a lot to be excited about — and a problem to solve. We found so many incredible new products that we realized our stor…
By Christopher Hamze · Archived October 2, 2026
NYC Toy Fair gave us a lot to be excited about — and a problem to solve.
We found so many incredible new products that we realized our store signage needed to level up before the shipments started rolling in. If customers walk past something new without noticing it, that's on us.
So we got to work. Laser etched signage, built in-house, so nothing gets missed.
Dozens of new products arriving weekly over the coming months. Now our shelves are ready for them.
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