If you own a brick and mortar business and haven't set up Apple Business Connect yet — you're leaving free real estate on the table. 🍎 Apple Business Connect is essentially Apple's version of Google Business Profile. It lets you control how your business appears across all of Apple's ecosystem — Maps, Siri, Spotlight, Safari, and more. You can update your info, upload photos, post showcases, and most importantly... see how customers are actually finding and interacting with you. We set it up for Izzi's Gym and last month the data told an interesting story. Our top two interactions? Photos and directions. Not calls. Not website clicks. Photos and directions. People are literally looking at our space and then driving to us. That tells me two things — our photos need to stay fresh and compelling, and our in-store experience is doing the selling once people show up. That's actionable insight from a free tool that took maybe 20 minutes to set up. If you're a local business owner, go claim your listing today at businessconnect.apple.com. You might be surprised what your customers are actually doing before they walk through your door.