I'm not sleeping tonight. And I don't want to. 15 years ago we started teelaunch. Teespring had just shown up. Facebook ads were brand new. And we thought "target by interest" was the most next-level thing we'd ever seen. You could put a shirt in front of every nurse who loves wine AND golden retrievers. We felt like wizards. Now Meta's Muse can check out from a Shopify store with Shop Pay. Right inside the agent. That's not targeting anymore. The bot actually figures out what you're looking for. Same company. Same feeling in my gut. Totally different game. Here's the kicker. The question isn't "how do I find the customer?" anymore. It's "how do I hand my product to the bot so it makes the most sense?" Clean product data. Real descriptions. Answers to the questions shoppers actually ask. The store the agent understands best wins. I've been burning AI credits like a 10-year-old ripping booster packs chasing a Charizard. Definitely not sleeping tonight. Who else is building for this?